And how do we be consistent globally, rather than just locally, is important. And so weve been able to look at areas that we authentically care about, and find ways that are not predatory or actually support the core of our business by bringing in revenue but also boosting our mission. At the end of the day, its still just people making videos, then they get monetized directly or through advertising, or some way. Our newest product and we actually roll out with our last public component [at] the end of this quarter is our tech and data analytics, because we use tools to make decisions internally. For veterans of the space, theres a well-deserved chip on their shoulders, and I came in as a triple whammy, right? Something you may not know about me is that Im also a private-equity turnaround-trained, martial-arts and mountaineering-molded innovative leader with a penchant for uncompromising results through ethical and culturally impactful means. So they have to be of the legal working age, they have to have certain hours, the minimum wage requirements, versus we sometimes compete against Chinese teams; are you 12 or are you 16? Wow. And then, in particular with sports, sports are traditionally very local. You own the Lakers you would be great. Theres that business model, which has the same models you would see in traditional sports: sponsorship, IP and media rights, direct advertising, etc. You cant operate player salaries that look akin to pro athlete salaries. Its a waste of energy for me, and people can see through that shallowness. We also care a lot about the voice of our fans and our community, because we are, again, an entertainment product. Lets sift through empirically, look at key metrics that we know align in-game, and build a roster from there.. But I love making content in the fitness space. We can support that. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal These are, in terms of global rankings, the top 30 players in the world, LaPointe Jameson said. To (see) your kid in a global space, operating a multimillion-dollar business, is amazing, her mother said. 1 episode totalling 1 hour, 9 minutes. She said she stumbled upon the opportunity through her work in the financial services and investing sector. I think a very interesting today case study is Fortnite, right? She has covered everything from crime and education to health and religion in places, including Colorado, Israel and Morocco. So if they, again, not to harp on FaZe Clan. We sell those rights. Why do you become a fan of a brand, kind of like clothing, or a music artist, which can have broader reach? That is very different than a traditional sports league, right? And so most of my decisions, as cliche as it probably could sound, are very, very data-driven. How did you get into the industry? And so that manifests into us signing pure content creators, that manifests in us carving out, okay, you get two production days a month, and then oh, if you missed that window, partner, you cant use this player right now. When you say that leads to different back-end decisions, pull that apart. The Forbes 30 Under 30 alumnus is CEO of gaming company Evil Geniuseswhich is kind of what you have to be to make it in the billion-dollar biz. But if I create an unsafe work environment for myself or others, it defeats the whole purpose of trying to grow and expand and bring a positive outlook to the gaming industry. Everyone knows the space can be rife with toxicity and bullying, but Ive had a good network to shelter me. And at the time that EG [Evil Geniuses] and gaming came on our plate, I was looking from an investment point of view at technology, AR, VR, and gaming companies, looked at a lot of esports teams. That even if youd gone and brokered your own deals, that company would get a cut. Retracing the path of controversial Project Veritas founder James O'Keefe includes many stops in Connecticut. Its almost a due diligence process in itself to know what developers are supporting the league in a way that helps brands grow. https://t.co/dzuLhaRiEu, RT @EvilGeniuses: POV: You're watching us Exhibit our Evil at the MoPoP Thank you for joining us! LaPointe Jameson joined Evil Geniuses as CEO back in 2019. But then also, were a sports team and so our humans, our players, our athletes are also the crux of our decision. Its very frothy, in terms of how well-structured some teams are, in terms of back-end legitimacy from a business point of view. Can your players monetize their celebrity independently of you? But today, I would be a bad fiduciary to my investors if I said, Yeah, lets just go athletics. Very, very few people will ever play football. So outsourcing to people whose focus that is, is excellent. 00:00 Nicole thanks so much for being here. Before that, you worked at PEAK6, which is an investment company. As Epic changes the competitive platform so frequently, its hard for us to be proactive. We do it excellently but we definitely try every day to be thoughtful around the why of what we do, to bring people along with us on our mission, and not isolate fans or communities. Moreover, fraudsters tend to set their sights on small businesses Especially, because entering an esports title is not cheap, both from labor, from straight dollars, from infrastructure. And there are parts that are just totally new. And by being nimble in those areas, were able to show positive traction across fandom development, revenue development, even competitive results. Why would I be interested in going deep in a small local market, when I already can touch a global audience authentically, and market against them authentically, with lower levels of effort because were digital? Who do we partner with, and why? I am actively discussing the future of women in tech and have participated in conversations around these topics with organizations like the Female Quotient, Poker Power, and Shondaland. "Greenwich native 'found a social escape' in gaming. Like, you dont have competitive Candy Crush teams. We were one of the first esports teams to have an HR department; we were one of the first esports teams to help build kids camps and summer programs. How comfortable are you with how much of your business requires China? So how do we navigate this situation thereof? Lets look at our data. We can navigate much more by the individual because its not an overwhelmingly large vehicle for us to really manipulate and support. And so weve actually spent a lot of energy making sure we did a lot of provisions. The newly acquired CS:GO team quickly made its presence known by debuting with a championship win at ESL One New York 2019 in Brooklyn's Barclays Center. Disclamer: Nicole LaPointe Jameson net worth displayed here are calculated based on a combination social factors. Nicole quickly brought in new talent and made other changes to energize the company at a I was reading an essay by a VC named Matthew Ball. Youre the CEO of Evil Geniuses. Weve also developed deep collegiate and education platforms how to bridge the world of gaming, how to make gaming accessible to different audiences as well as data analytics and even fantasy embedding products. In her first year, she's made significant moves to pull the team back to relevancy, primarily by re-entering two of the top esports, Counter-Strike: Global Offensive and League of Legends. But its been a long process, with challenges and setbacks along the way. Or, even our community partner, if you view it as, okay, a lot of esports costs go to direct marketing, but we can do good in the world, bring up brand awareness and get customer conversion or fan conversion through community partnerships and goodwill. So weve taken bite-sized steps and directions we knew we could own before doing kind of the table stakes of what everyone else is doing. And then we also realized we could white-label even more and sell to larger partners, including smaller leagues, other teams, fantasy and gambling sites. But esports, being a digital platform, also bridges entertainment, so you think of content creators, digital influencers, and all of those revenue models and revenue streams. Glad to be here. On Campus; SBJ Atlas; SportTechie; The Esports Observer Thats a very different legal regime. Because the problem we face here is that North America generally is trying to articulate the value to the product, versus when I traveled to China with the team, we can leave the airport, we see our faces on a bus for some reason, and its very demonstrated. 207 posts. Phenomenal episode of Technology Untangled! Its a spectacle. She said she began breaking down barriers to success, and since taking leadership, Evil Geniuses has grown from 20 staff members to more than 100, including data scientists, engineers, human resources personnel and organizational development professionals. And I was very nervous of what the reception would be like. Amidst her two-and-half year tenure as CEO of Evil Geniuses, Jameson has earned an array of accolades, including being featured in Forbes' 30 Under 30 list in 2020 and listed in Adweek's 2021 Most Powerful Women in Sports. What work do you do with them? And thats something that, while the playbook isnt well-established ubiquitously across all of the esports universe, people are fleshing it out and figuring it out and finding interesting sticky trends here. So were a little bit behind on the expansion to entertainment and content product. Reshaping Evil Geniuses into a multimillion-dollar company has been challenging, and the work isnt easy for LaPointe Jameson or her team of professional gamers, who tend to have shorter careers, she said. That tends to be our filter. Do you think that cuts against the Youre going to be a great professional athlete at your game, when, okay, we also need you to monetize your life, like we need you to live in this house and party all the time? Bumpouts in Byram? And those [are] maybe not as valuable as a consumer from a marketing point of view as a North American viewer or an EU viewer, but the volume of people is something to really contend with. So from a private equity, distressed-asset turnaround point of view, [it] was very exciting, because heres a very open sandbox that had built and preserved the best elements of what you look for in a business; strong IP, fan affinity, and all of the marketing was all set to go, needed help with business acumen and financial growth. However, what is an interesting equalizer is that competitively, right, if were in a round-robin open qualifier tournament [that] takes place in Singapore and its us, backed by institutional investors and sports investors, versus a group of friends from the Philippines who have done nothing but played this game for 10 years, its hard sometimes for us to give a value proposition of why go through all the rigmarole of structure. The fandom globally is massive. Using statistics to transform businesses, illuminate investment opportunities, and win card games. But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. It's actually a myth about how to make money on Facebook Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. Nicole LaPointe Jameson is the CEO of the North American esports organization, Evil Geniuses. Part of the challenge for her? And that means we do elect to not participate in things, but it also means we are selective and very purposeful and thoughtful on what we do choose to participate in. Theres just a whole culture to unpack there. We doubled down when we actually found out from an empirically built roster that roster also included both women and men. Yeah. We manage those rights. And heres some good examples, right? Bloomberg Daybreak, anchored from New York, Boston, Washington DC and San Francisco provides listeners with everything they need to know. And that also resonates with partners. To make sure we could bring in the best of whatever talent and break down those barriers to reasonable things that should be accommodated. But your teams dont play games, right, as a whole? So unlike basketball, which wont go away, esports titles can go away. Nicole Lapointe Jameson is Chief Executive Officer at Peak6 Investments LP. 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And we built a roster exactly opposite of how every other esports team ever in the world has built a roster. I am fueled by and given immense joy through empowering people in financially-savvy ways. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where shes shattering stereotypes and creating an inclusive environment. I had worked for the past five years at an investment firm called PEAK6 Investments, which does a lot of I call it a mixture of private equity meets family office. Under 30 class of 2020. view profile. We kind of just keep that for the fan excitement. Youre a CEO, call them out. So [we] dont take those things lightly at all, we take them really seriously. Things that would make you laugh in this day and age generally, are still very fundamental. From there LaPointe Jameson is the CEO of the space can be rife with and... Globally, rather than just locally, is excellent as Epic changes the competitive platform so frequently, its for... 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